The Bangalore Brand
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Case Details:
Case Code : ECON014
Case Length : 14 Pages
Period : 1985-2004
Pub Date : 2004
Teaching Note : Available
Organization : -
Industry : -
Countries : India
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ECON014) click on the button below, and select the case from the list of available cases:
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Introduction Contd...
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Bangalore has been reported as the largest
job-creating city in India with more than 65,000 jobs likely to be
created in 2004.6 However, the rapid growth of the city has resulted in
infrastructural bottlenecks like traffic congestion, lack of hotel
accommodation, lack of public service amenities etc., in the recent
past.
The Bangalore brand has also been facing stiff competition from upcoming
cities like Hyderabad7 and Chennai8, for being projected as the IT hub of
India. With the support of the respective state governments, these
cities are being projected as the alternative destination for new IT
ventures. |
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Growth of Bangalore
Bangalore has a legacy of high quality research institutions starting with the
Indian Institute of Science (IISc) built in 1909. The Government of India's (GoI)
decision to locate high-level R&D centers in Bangalore (Refer to Exhibit IV)
laid the foundation for the technological prominence of the city. Being the
pioneer in India in introducing engineering colleges through private
participation, Karnataka has a large pool of technically qualified people. In
Bangalore alone, 40,000 graduates trained in technology pass out from 50
colleges every year.
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In 1985, Texas Instruments became the first MNC to
open a center in Bangalore with the establishment of its circuit design
and development center. In 1991, the first Software Technology Park in
India came up in Bangalore. In 1992, Bangalore became the first city in
India to set up a satellite earth station for high-speed communication
services to facilitate software exports. In 1996, the National
Association of Software & Service Companies (NASSCOM)9
came up with a plan intended to help Karnataka overtake the State of
California in the US (known as the Silicon Valley), both in terms of
number of software companies and revenue by 2020... |
Excerpts >>
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